BACHELOR OF ARTS PROGRAM IN MANAGEMENT OF CULTURAL HERITAGE AND CREATIVE INDUSTRIES (BMCI)

B.A. (Management of Cultural Heritage and Creative Industries) (Teaching in Thai)

BMCI, a 4-year program, focuses on the intersection of cultural heritage, the arts, and the creative industries. It is a multidisciplinary program that combines theory and practice to equip students with the skills and knowledge necessary to manage and promote cultural heritage and creative industries.

PROGRAM CONTEXT

The program is a multidisciplinary program that focuses on learning and understanding cultural heritage issues and creative management of cultural resources by integrating knowledge of culture, creative industries, and management. BMCI is committed to building a workforce in cultural heritage management and creative industries that contribute to sustainable social, economic, and cultural development. The program is currently offered at Thammasat University Tha Prachan campus.

CURRICULUM STRUCTURE

Courses	Credits
General Education Courses	30 Credits
Core Courses	66 Credits
Elective Courses	9 Credits
Free Elective Courses	9 Credits
TOTAL	129 Credits

BMCI CORE COURSES

Core Courses	Core Courses
Concepts and Theories of Cultural Heritage and Creative Industries	Accounting and Finance for Management of Cultural Heritage and Creative Industries
Art for Creative Innovation	Civilization, Transformation, and Innovation
Applied Anthropology for Management of Cultural Heritage and Creative Industries	Principles of Economics for Management of Cultural Heritage and Creative Industries
Cultural Resource Management	Cultural Policy
Marketing Principles for Management of Cultural Heritage and Creative Industries	Creative Process and Production in Media Industries
Critical Media and Cultural Studies	Contemporary Visual Culture
Knowledge and Creativity Management	Research Methodology for Management of Cultural Heritage and Creative Industries
Project Management for Cultural Heritage and Creative Industries	Strategic Management for Cultural Heritage and Creative Industries
Cross-cultural Communication	Intangible Cultural Heritage Management
English for Management of Cultural Heritage and Creative Industries	Laws and Ethics in Management of Cultural Heritage and Creative Industries
Special Project	Internship for Cultural Heritage Management and Creative Industries

CAREER HORIZON

Our graduates are prepared to pursue careers in diverse organizational settings, such as:

Marketing specialist in creative industries

Brand strategist

Event coordinator in creative sectors

Exhibition designer

Costume designer

Set designer for film, theater, or television

Creative writer for various media outlets

Production assistant in film, TV, or theater

Creative industry entrepreneurs

Cultural management entrepreneurs

Travel agent

Government officer in various sectors

PROGRAM EXPENSES

Cost for the BMCI program is approximately 330,000 Baht per person for Thais. Please note that this does not cover expenses for study tours abroad or exchange programs.