Curriculum Vitae
Contact
Room 402, 4th floor
Multipurpose Building 3
College of Innovation
Thammasat University
Purimprach Sangkaew, Ph.D.
Assistant Dean for Corporate Communication and Branding
Purimprach Sangkaew, Ph.D.
Assistant Dean for Corporate Communication and Branding
Education
Ph.D. (Hospitality and Tourism Management), University of Surrey, UK, 2019
M.Sc. (International Event Management), University of Surrey, UK, 2015
B.A. (Hospitality and Tourism Management), Mahidol University International College, Thailand, 2006
Academic and research interests
Event Management (MICE and Special Event)
Hotel and Tourism Technology Management
Big data and Business Analytic in Tourism
Food and Beverage Operations
Revenue Management
subjects and lectures
research
academic articles
Ramjan, S., & Sangkaew, P. (2022). Understanding the adoption of autonomous vehicles in Thailand: an extended TAM approach. Engineering Management in Production and Services, 14(1), 49-62.
Sangkaew, P., Jago, L. and Gkritzali, A. (2019). Adapting the Technology Acceptance Model (TAM) for Business Events: The Event Organizer Perspectives. Event Management, Vol. 23, pp. 773-788, 2019
International academic conference
Sangkaew, P. (2022) A conceptual framework to explain the virtual events adoption behaviors of conference attendees. The Council for Australasian Tourism and Hospitality Education (CAUTHE) 2022. Griffith University, Brisbane Australia, 7 – 9 February 2022
Sangkaew, P. (2021) An Application of Design Thinking for Virtual Event Design Attendee Experience. International Joint Conference on Hospitality and Tourism 2021. Universiti Teknologi MARA, Cawangan Pulau Pinang, Malaysia, 13 – 15 September 2021
Asma, M.H., Abdul Wahab, M.R., Sangkaew, P., Eves, A. and Wan Zainal Shukri, W. H. (2021) Food Neophobia, Familiarity, And Willingness-To-Try Malaysia Local Foods Among Sojourners In Terengganu. Global Tourism Conference 2021, Universiti Malaysia Terengganu, 8 – 11 September 2021
Sangkaew, P. and Sudmai, N. (2019). The Effects of CSR Practices on Consumers’ Future Intensions: Insights of Small and Medium Hotels in Thailand. The 3rd International Conference on Tourism and Business 2019, hosted by Mahidol University International College and Lucerne University of Applied Sciences and Arts, Nakorn Pathom, Thailand, 27-29 August 2019.
Sangkaew, P., Jago, L. and Gkritzali, A. (2018). Factor influencing intention to use Mobile Applications in Business Events. The 28th Annual CAUTHE Conference, Newcastle, Australia, 5-8 February 2018.
Sangkaew, P., Jago, L. and Gkritzali, A. (2017). The Role of Advances in Communication Technology on Motives to Travel to attend Business Events, a Conceptual Framework. Poster Session presented at FASS Festival Research, hosted by University of Surrey, UK, 31 January 2017.
