BACHELOR OF ARTS PROGRAM IN MANAGEMENT OF CULTURAL HERITAGE AND CREATIVE INDUSTRIES (BMCI)

BMCI

B.A. (Management of Cultural Heritage and Creative Industries) (Teaching in Thai)

BMCI, a 4-year program, focuses on the intersection of cultural heritage, the arts, and the creative industries. It is a multidisciplinary program that combines theory and practice to equip students with the skills and knowledge necessary to manage and promote cultural heritage and creative industries.

PROGRAM CONTEXT

The program is a multidisciplinary program that focuses on learning and understanding cultural heritage issues and creative management of cultural resources by integrating knowledge of culture, creative industries, and management. BMCI is committed to building a workforce in cultural heritage management and creative industries that contribute to sustainable social, economic, and cultural development. The program is currently offered at Thammasat University Tha Prachan campus.

CURRICULUM STRUCTURE

Courses
Credits
General Education Courses
30 Credits
Core Courses
66 Credits
Elective Courses
9 Credits
Free Elective Courses
9 Credits
TOTAL
129 Credits

BMCI CORE COURSES

Core Courses
Core Courses
Concepts and Theories of Cultural Heritage and Creative Industries
Accounting and Finance for Management of Cultural Heritage and Creative Industries
Art for Creative Innovation
Civilization, Transformation, and Innovation
Applied Anthropology for Management of Cultural Heritage and Creative Industries
Principles of Economics for Management of Cultural Heritage and Creative Industries
Cultural Resource Management
Cultural Policy
Marketing Principles for Management of Cultural Heritage and Creative Industries
Creative Process and Production in Media Industries
Critical Media and Cultural Studies
Contemporary Visual Culture
Knowledge and Creativity Management
Research Methodology for Management of Cultural Heritage and Creative Industries
Project Management for Cultural Heritage and Creative Industries
Strategic Management for Cultural Heritage and Creative Industries
Cross-cultural Communication
Intangible Cultural Heritage Management
English for Management of Cultural Heritage and Creative Industries
Laws and Ethics in Management of Cultural Heritage and Creative Industries
Special Project
Internship for Cultural Heritage Management and Creative Industries

CAREER HORIZON

Our graduates are prepared to pursue careers in diverse organizational settings, such as:

Marketing specialist in creative industries

Brand strategist

Event coordinator in creative sectors

Exhibition designer

Costume designer

Set designer for film, theater, or television

Creative writer for various media outlets

Production assistant in film, TV, or theater

Creative industry entrepreneurs

Cultural management entrepreneurs

Travel agent

Government officer in various sectors

PROGRAM EXPENSES

Cost for the BMCI program is approximately 330,000 Baht per person for Thais. Please note that this does not cover expenses for study tours abroad or exchange programs.

* Exchange rate: Approximately 36 Baht/ USD
Curriculum Instructor Information 
Nok-5-20230712
Asst.Prof. Kanjana Laochockchaikul, Ph.D.
Undergraduate Program Director of BMCI
Ph.D. (Social Development Administration), National Institute of Development Administration (NIDA), 2024
CITU_Kriangkrainew
Assoc.Prof. Kriengkrai Watanasawad, Ph.D.
Associate Professor of the Bachelor of Arts Program In Management of Cultural Heritage and Creative Industries (BMCI)
ปร.ด. (ภาษาศาสตร์), มหาวิทยาลัยมหิดล, 2549
veluree1
Asst.Prof. Veluree Metaveevinij, Ph.D.
Assistant Professor of the Bachelor of Arts Program In Management of Cultural Heritage and Creative Industries (BMCI)
Ph.D. (Film Studies), University of London, UK, 2015
Ratchaneekorn20230818
Asst.Prof. Ratchaneekorn Sae-Wang, Ph.D.
Assistant Professor of the Bachelor of Arts Program In Management of Cultural Heritage and Creative Industries (BMCI)
Ph.D. (Architectural Heritage Management and Tourism), Silpakorn University, 2013
อาจารย์ ดร.อดิพล
Asst.Prof. Adipon Euajarusphan, Ph.D.
Assistant to the Rector for Administration (Tha Prachan Campus) / Assistant Professor of the Bachelor of Arts Program In Management of Cultural Heritage and Creative Industries (BMCI)
Ph. D. (Communication Studies) Communication University of China, PR. China, 2018
อาจารย์ ระวีวรรณ
Asst.Prof. Raweewan Sap-in
Assistant Professor of the Bachelor of Arts Program In Management of Cultural Heritage and Creative Industries (BMCI)
M.A. (Multimedia Communications), Academy of Art University, U.S.A., 2011
840x885 pix อ พิชชากานต์
Phitchakan Chuangchai, Ph.D.
Lecturer of the Bachelor of Arts Program In Management of Cultural Heritage and Creative Industries (BMCI)
Ph.D. (Creative Industries), University of Warwick, United Kingdom, 2020
Address:

COLLEGE OF INNOVATION, THAMMASAT UNIVERSITY 1st and 4th floor 2 PRACHAN ROAD, PHRA BAROM MAHA RATCHAWANG PHRA NAKHON, BANGKOK 10200,

Youtube:

CITU Official